Customer.io vs SharpSpring
Written by Marcus Taylor - CEO
Updated 27/07/2023
5 minute read
Who is this software for?
Customer.io is ideal for web and mobile app businesses
Pros
- Free tier for less than 200 contacts
- Segment based on user data from web or mobile app
Cons
- Limited number of integrations
- Requires engineering resources to get the data you need
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About Customer.io
Most experiences you have with companies in the world are horrible. When's the last time you felt passionate about your power company, or your mobile phone provider? That's not the world that we (and hopefully you) want to live in. Let us help you grow happy customers. With Customer.io you'll see that happy customers come from genuine, relevant interactions with you. Happy customers care about your company. Happy customers are happy to pay you. And happy customers tell their friends.
Who is this software for?
SharpSpring is ideal for marketing agencies and SMBs
Pros
- 1/10th the cost of comparable platforms
- Month-to-month contracts - no long term commitment
- Agencies features: special pricing model, rebrandable platform, single sign-on, easy client management.
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About SharpSpring
SharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications. With SharpSpring, see every lead that comes in, whether by phone or form, and compare all data side by side to get a full picture of end-to-end ROI. SharpSpring also offers unlimited support, and a super-responsive development team, and rock-solid email deliverability. SharpSpring is usually less than 1/3 the cost of other competitors, yet powerful enough to be trusted by hundreds of agencies and thousands of businesses around the world.
Who is this software for?
ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.
Pros
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- The CRM isn't ideal for large sales teams or complex use cases.
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
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